01 / The computer lab
It began with curiosity.
I remember being nine years old and wanting to JTAG an Xbox 360 so I could cheat in Call of Duty. JTAG stands for Joint Test Action Group. At the time, I cared less about the name than the possibility: a machine could do more than its maker had put in front of me. I consider that my introduction to software development.
The late 2000s and the 2010s were an interesting time to be an aspiring techie kid. I loved where technology was going. But the consumer products in front of me rarely matched the possibilities I saw in research, custom PCs, and enthusiast communities. Again and again, the technology I wanted seemed to sit behind a price I couldn't justify.
That frustration stayed with me. Better components do not automatically mean more affordable products. Price can reflect engineering, support, manufacturing, software, and distribution. It can also reflect what a familiar name can persuade someone to pay. I want MOSKO to earn its place by what its technology lets people do.
One day, I want someone to see our name and think, "That's the tech company I love," rather than, "That's the company that takes all your money."
02 / The family company
A design inheritance.
My father started his design company in the Hamptons in 1986. He began in a shed on the property of a former university friend. Over the years, his work grew into gardens, landscapes, and estates. Watching that process taught me that ambitious ideas still have to work in the real world.
He always told me a person's dreams could be attained if they kept them practical. My dreams are ambitious, but their practical purpose is straightforward: help make the future cheaper and more accessible for all of us.
Landscape design and cybernetics may seem far apart. To me, they share a question. How do you arrange the parts of a system so that the person living with it has a better experience? One begins with a landscape. The other begins with the relationship between a person and a machine.
Explore the family design practice: Mark Moskowitz Landscape Design.
03 / User ownership
Technology on your terms.
I don't want MOSKO to reproduce the corporate culture that has made so much technology feel closed off. We want to build with people from around the world and approach their ideas with equal curiosity. Good engineering should not depend on whether you came from the right place or learned the right jargon first.
We want devices that people can customize to their needs. We want user feedback to shape revisions. And we want to be the company that says, "Yes, you can do that with what we build," rather than, "You will do what we want with what we build."
That requires listening, explaining tradeoffs, and making promises we can actually keep. It also requires respecting the user's authority over their own technology.
04 / Our commitments
The business we want to build.
MOSKO is funded through private investors and investments. We intend to build a business around the value of our work, with no advertising built into our products and no surprise charges to unlock the core functions a customer has purchased.
Some software services may have clearly disclosed subscriptions. Those terms should be visible before anyone commits. Owning a device should not mean discovering a second, hidden price after you bring it home.
My father taught me that the customer is always right. In software, that can be a half-truth: responsible engineering sometimes means explaining why a request will not work, or finding a better way to fulfill it. But the user's needs are the reason for the work.
Everyone deserves the future they want. How do you want yours to look?
Lab 001 / PRIPYAT
It started in my apartment.
I started PRIPYAT in June, in my own apartment. I had no separate room for a lab and no money to rent one, so I put what I had into a 3D printer and the software needed to start building MOSKO’s programs. The lab had to fit into the space I already lived in.
That is where the hands-on work began: learning the tools, making parts, writing software, and finding out what worked. The plan is for PRIPYAT to grow into MOSKO’s US headquarters in Ashland, Virginia. For now, it remains the place where those first ideas are being put to the test.
Lab 002 / ACHIZA
The next place we build.
ACHIZA is MOSKO’s planned office and engineering laboratory in Ra’anana, Israel. It is intended to bring software and human-machine AI development together with 3D printing, physical prototyping, and hands-on engineering, giving the company a shared place to develop its hardware and software.
We intend to officially open ACHIZA’s first office in Q2 2027. Alongside the technical work, it is planned as a place to meet collaborators, researchers, and people interested in what MOSKO is building. The aim is to give the company room to work together and turn more of its designs into things that can be tested.